Since its inception in 1973 (thank you Dick Clark!) the American Music Awards (AMAs) has been an enormously popular event for everyone within the music industry. Each year, the AMAs recognize outstanding achievement and highlight the impressive artists who have made some serious waves in the music industry.

But more importantly, they are fun to watch!

This year will be no different. With funny-man host Jimmy Kimmel, this year’s AMAs are sure to deliver a night full of exceptional talent and entertainment, as well as recognition for this year’s popular artists.

But before the official winners are announced on Sunday, Flycell’s members have some predictions of their own. Our customers definitely know what’s hot, and based on their downloads for artists and songs in each category, here are Flycell’s predictions for the 2008 American Music Awards:

Pop/Rock Music: It seems our customers can’t seem to get enough of Coldplay this year!

• Favorite Male Artist – Chris Brown
• Favorite Female Artist – Rihanna
• Favorite Band, Duo or Group – Coldplay
• Favorite Album – Coldplay, Viva La Vida

Country Music: Could Taylor Swift beat out country powerhouses like Reba McEntire? Our members sure think so!

• Favorite Male Artist – Kenny Chesney
• Favorite Female Artist – Taylor Swift
• Favorite Band, Duo or Group – Sugarland

Rap/Hip-Hop Music: Flycell members are experts when it comes to rap and hip-hop. We feel confident that you’ll see these names pop up a lot during the AMAs.

• Favorite Male Artist – Lil Wayne
• Favorite Band, Duo or Group – G-Unit
• Favorite Album – Lil Wayne, Tha Carter III

Soul/Rhythm & Blues Music: Will it be Rihanna or Mariah taking home awards? Looks like our members say- both!

• Favorite Male Artist – J. Holiday
• Favorite Female Artist – Rihanna
• Favorite Album – Mariah Carey, E= MC2

Soundtracks: Nothing beats the classic hits of ABBA for this year’s favorite soundtrack from Flycell customers.

• Favorite Album – Coldplay

Latin Music: With the launch of Flycell’s new Spanish language website , featuring the latest content from Latin artists, customers have shown us who they think will dominate the Latin music category.

• Favorite Artist – Wisin y Yandel

T-Mobile Breakthrough Artist: Flycell members choose Colbie Caillatto take home this award, which is known for paving the way to many promising careers.

Artist of the Year: We can’t say we’re surprised to see Lil Wayne picked for the biggest award of the night. Included in every top 10 download list we’ve compiled this year, Lil Wayne is definitely one of Flycell’s favorite artists. We’ll certainly be cheering him on as we watch this year.

So be sure to tune in to this year’s AMAs live on ABC this Sunday, November 23rd at 8/7 central. With killer performances by Miley Cyrus, Kanye West, Beyonce, Coldplay, Alicia Keys, Mariah Carey, Pink and Taylor Swift, it’s sure to be an exciting night.

And if you want to deck out your phone with all the hottest AMA musicians and performers, be sure to visit www.flycell.com and get your cell ready for the music industry’s biggest night!

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