“Stand Up To Cancer” campaign to receive $1 for each benefit ringtone downloaded from Flycell

Flycell is supporting the Stand Up To Cancer (SU2C) charitable organization by donating $1 for each download of the benefit ringtone based on the unprecedented star-studded charity song “Just Stand Up!”

SU2C is a new initiative to raise philanthropic dollars for accelerating groundbreaking cancer research. SU2C was established by a group of media, entertainment and philanthropic leaders whose lives have all been affected by cancer in significant ways. ABC, CBS and NBC’s simultaneous broadcast of the Stand Up To Cancer nationwide fundraising event aired on Friday, September 5, 2008 with 100 percent of publicly donated funds going directly to cancer research. Over 50 of the most renowned personalities in TV, film, sports and music came together to make history in this unprecedented television event, raising more than $100 million to accelerate groundbreaking research and bring new therapies to cancer patients more quickly.

“On behalf of the Stand Up To Cancer leadership team, we are tremendously grateful to everyone who contributed to make this historic event a success,” said Lisa Paulsen, President & CEO of the Entertainment Industry Foundation, the 501(c)(3) charitable organization for the television and film business that serves as the fiduciary behind Stand Up To Cancer. “This money will go directly to funding the research programs necessary to defeat this insidious disease. This remarkable achievement was made possible by the generosity of ABC, CBS and NBC; performers who volunteered their time to participate in the broadcast; viewers who phoned in; the substantial contributions from corporations like Flycell; philanthropists; and the thousands of people who donated through our website. The Stand Up To Cancer movement has only just begun. Together, we can make the difference in this fight.”

The single “Just Stand Up!” was produced by L.A. Reid and Kenny “Babyface” Edmonds exclusively for SU2C. The song features today’s top female artists including: Mariah Carey, Beyonce, Mary J. Blige, Rihanna, Fergie, Sheryl Crow, Miley Cyrus, Melissa Ethridge, Ashanti, Natasha Bedingfield, Keyshia Cole, Ciara, Leona Lewis, Leann Rimes and Carrie Underwood. The song’s debut performance was on the SU2C telethon on Friday, Sept 5th and received a 10-minute standing ovation.

Flycell subscribers can download the benefit ringtone as part of their monthly ringtone subscription and Flycell will give $1 to the Stand Up To Cancer campaign.

“Flycell’s participation in the SU2C campaign strives to continue the positive buzz for this song following its debut in the nationwide telethon,” said Lindsey Weinger, vice president of web experience at Flycell. “By donating $1 for each ‘Just Stand Up!’ mobile ringtone downloaded, we hope to continue to draw attention to a worthy cause among our subscribers, giving them a way to personally express their support and give back to cancer research. Customers can feel good about downloading this ringtone not just because it features their favorite artists, but because it is also making a difference.”

Flycell has featured the benefit ringtone as its “Pick of the Week” and promoted it on the Wireless Application Protocol (WAP) site homepage and mobile subscriber newsletter. To download the ringtone, visit www.flycell.com.

Tags: Charity, Mobile Entertainment, Ringtones //