With mobile content slated to create billions in revenue by 2012, it’s no wonder that people in the tech industry are keeping their eyes peeled for interesting developments in the mobile games space.

Hovr has been there from the beginning, offering ad-supported free mobile games internationally. Backed by decades of mobile industry experience, the Hovr team has been busy these past few months creating new social networking features for the site, which already boasts millions of downloads.

Check out this recent article, “A Major Play for Mobile Games” that ran in the newly-launched digiGO! Magazine on the state of the mobile games industry. Hovr exec Deepak Gupta lent his expertise and explained how mobile gaming is not just a fad, but rather a phenomena that is taking the world by storm.

As you surf through the hundreds of free games at Hovr, you may come across this “PLAY NOW” button. Clicking this button launches a new page that will simulate the game on your phone, much like what you see in the window below (go ahead and play the game, it really works!).

It’s a lot like “try it before you buy it” only much better — because all the games at Hovr are FREE!